About Us

Our People

Board & Team

The stewards guiding The Association of Value Webs — leading Academy, Assembly, Advocacy, and Operations.

Svenja Rüger
Svenja Rüger
Board President
Martijn Sjoorda
Martijn Sjoorda
Board Secretary · Academy Lead
Aaron Williamson
Aaron Williamson
Board Treasurer · Advocacy Lead
Tom Kehner
Tom Kehner
Executive Director
Robin Brooking
Robin Brooking
Operations Manager · Content · Membership
Michelle Kemp
Michelle Kemp
Digital Marketing Coordination & Logistics
Ryan Romsey
Ryan Romsey
Content Creation & Tech Support
Rob Evans
Rob Evans
Mastery Lead
Ann Verhey-Henke
Ann Verhey-Henke
Assembly Lead
Charlie Ursell
Charlie Ursell
Campaign Coordination & Branding
Our Origin Story

Getting Here from There

We’re building The Association in the open. From the seeds planted in Glen Arbor (July 2024), to the fertilizer spread in San Sebastiano (July 2025), to the sprouting of action in Toronto (April 2026), our work is a living window into a coalition of practitioners, designers, and stewards committed to defining, architecting, and launching The Association of Value Webs.

Read the full story →